Context
In the heart of bustling university campuses, a silent struggle ensues. Students, burdened with limited finances and mounting expenses, are in desperate need of a financial lifeline. Enter Pigbud Chatbot – a digital companion designed to revolutionize student financial management. This case study delves into the journey of creating AI Chatbot, a solution that not only promises to ease financial stress but also brings a touch of innovation and sustainability to the table.
Problem
Imagine Emma , a 20-year-old university student (Persona), standing in the middle of a crowded cafeteria, contemplating whether to buy a sandwich or save the money for her next textbook. Like many students, Emma faces the constant challenge of balancing her finances. She needs a solution that's as savvy as she is – something that can help her track expenses, discover deals, and offer personalized financial advice without adding to her stress.
"Research, strategize, and design an experience to help students navigate the cost of living crisis by focusing on improving their financial literacy."
Users divide or distribute costs with their friends and families.
Gen Z adopts budgeting tools at lower rates, compared to 42% of Millennials (survey).
Most users try to track their spending but fail to stick with it.
Students prefer interacting with chatbots for quick and easy information.
"Who is the target audience for this application, and how can we improve their daily lives?"
Onboarding user flow
Over 5 months, I designed a simple yet powerful app to help users easily create and manage their financial budgets. By focusing on a clean, intuitive interface and essential features, the app provides a straightforward solution for streamlining personal finance management.
AI user flow
Over 5 months, I designed a simple yet powerful app to help users easily create and manage their financial budgets. By focusing on a clean, intuitive interface and essential features, the app provides a straightforward solution for streamlining personal finance management.
"I've created an AI chat interface that uses personalized data to guide users by predicting financial outcomes and offering insightful solutions."
Key feaures
AI chat bot
By focusing on a clean, intuitive interface and essential features, the app provides a straightforward solution for streamlining personal finance management through AI
Spending notifications
"Testing the app under various conditions to ensure reliability and responsiveness."
Hypothesis 1 - Customized focus areas):
Users exposed to customized focus areas will have more effective budgeting conversations with AI compared to those without.
Hypothesis 2 - Predefined prompts):
Users utilizing predefined prompts will have more effective budgeting conversations with AI compared to those without.
1. Marketing channels
Social Media: Utilize Instagram, Facebook, and TikTok to create buzz. Fun challenges and relatable content to engage students.
Influencer Marketing: Partner with popular student influencers to promote the chatbot.
Referral program
Incentives: Offer rewards for users who refer friends to the chatbot.
Virality: Encourage sharing through social media challenges and rewards.
Artificial Intelligence can simplify our life, by lessening complexities
The most meaningful AI provides simple solutions. Though AI evolves rapidly, proven technologies that simplify daily life have the greatest impact.
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