Shipped
News app design
Finshots
As Finshots continued to establish itself as a trusted platform for financial news, primarily via email newsletters and the website, we noticed a significant challenge. While readers appreciated the high-quality content, navigating and revisiting older stories through emails or web searches became a cumbersome task.
Feedback from social media and user surveys emphasized a growing demand for a more streamlined and engaging way to access financial insights. This created an opportunity to rethink how we delivered value to our audience and improve the accessibility of our content.
MY ROLE
Product Designer
UX Designer
TIME LINE
2019-2020
TOOLS
Adobe XD
After Effects
Illustrator
Sketch
Principle
TEAM
Arif, Manoranjan, Lokesh
Highlights
Look around
Categories
Categories
Infographics
Infographics
Best App 2021
Best App 2021
Custom Notification
Custom Notification
Filters
Filters
Search
Search
Problem
Frequent readers of our financial content struggle to revisit old stories due to inefficient navigation on our website and in our emails. Endless scrolling and scattered content make it difficult for users to locate previously engaged stories, leading to frustration and decreased engagement. Feedback from social media and surveys indicates a strong demand for a more accessible, centralized platform that simplifies content discovery
Problem
Frequent readers of our financial content struggle to revisit old stories due to inefficient navigation on our website and in our emails. Endless scrolling and scattered content make it difficult for users to locate previously engaged stories, leading to frustration and decreased engagement. Feedback from social media and surveys indicates a strong demand for a more accessible, centralized platform that simplifies content discovery
Research
The journey began with a simple yet crucial question:
Why are users struggling to stay engaged with Finshots’ content, despite its growing popularity?
We conducted a thorough analysis using: Google Play Store reviews, Social media feedback ,Direct user queries
A clear theme emerged:
Users loved the content but felt overwhelmed by its fragmented delivery across emails, social posts, and other channels.
Revisiting or following up on valuable financial news was cumbersome due to a lack of centralized access.
The issue wasn’t about the quality of the content—it was about making it more accessible and intuitive to navigate.
Research
The journey began with a simple yet crucial question:
Why are users struggling to stay engaged with Finshots’ content, despite its growing popularity?
We conducted a thorough analysis using: Google Play Store reviews, Social media feedback ,Direct user queries
A clear theme emerged:
Users loved the content but felt overwhelmed by its fragmented delivery across emails, social posts, and other channels.
Revisiting or following up on valuable financial news was cumbersome due to a lack of centralized access.
The issue wasn’t about the quality of the content—it was about making it more accessible and intuitive to navigate.
HMW
How might we design a centralized platform that provides an intuitive and seamless navigation experience, enabling users to easily explore and revisit financial stories?
HMW
How might we design a centralized platform that provides an intuitive and seamless navigation experience, enabling users to easily explore and revisit financial stories?
Possible solutions
After validating the problem and exploring potential solutions, we have determined that developing a mobile app is the best approach to address these challenges. The mobile app will offer a dedicated, user-friendly environment for accessing and rediscovering our financial insights on the go.
Possible solutions
After validating the problem and exploring potential solutions, we have determined that developing a mobile app is the best approach to address these challenges. The mobile app will offer a dedicated, user-friendly environment for accessing and rediscovering our financial insights on the go.
Key features shipped
Key features shipped
Navigation
A sleek, intuitive interface with categories, filters, and search options.
Benefit - Users could effortlessly browse both recent and archived stories, saving time and making the content more accessible.
Navigation
A sleek, intuitive interface with categories, filters, and search options.
Benefit - Users could effortlessly browse both recent and archived stories, saving time and making the content more accessible.
Infographics
We introduced interactive infographics and tappable charts to simplify complex financial data, making it more accessible and engaging. Users could explore detailed breakdowns and key trends with a simple tap, enhancing their understanding. This subtle yet impactful feature improved user interactions and made data exploration seamless.
Infographics
We introduced interactive infographics and tappable charts to simplify complex financial data, making it more accessible and engaging. Users could explore detailed breakdowns and key trends with a simple tap, enhancing their understanding. This subtle yet impactful feature improved user interactions and made data exploration seamless.
Accessibility
We implemented accessibility features like adjustable font sizes and a dark mode to ensure a more inclusive experience. These options allowed users to tailor the interface to their preferences, making it comfortable for diverse needs. By prioritizing accessibility, we enhanced usability for everyone.
Accessibility
We implemented accessibility features like adjustable font sizes and a dark mode to ensure a more inclusive experience. These options allowed users to tailor the interface to their preferences, making it comfortable for diverse needs. By prioritizing accessibility, we enhanced usability for everyone.
Custom Notifications
We added a custom notification system that allowed users to set personalized alerts for key updates and deadlines. This feature ensured users received relevant information at the right time, improving engagement and helping them stay on top of important tasks effortlessly.
Custom Notifications
We added a custom notification system that allowed users to set personalized alerts for key updates and deadlines. This feature ensured users received relevant information at the right time, improving engagement and helping them stay on top of important tasks effortlessly.
What was the result
The app received highly positive user feedback upon release. During the testing period and after launch, it became clear our reimagined interfaces and streamlined workflows better met customers' needs.The app gained overall 100k downloads in one year, and a 4.9 ratings on the Play Store.
What was the result
The app received highly positive user feedback upon release. During the testing period and after launch, it became clear our reimagined interfaces and streamlined workflows better met customers' needs.The app gained overall 100k downloads in one year, and a 4.9 ratings on the Play Store.
What did I learn?
Working on Finshots was the pivotal project that pulled me into product design. Back in 2019, when UI/UX was still emerging, I had my first hands-on experience with Adobe XD. I dived into every aspect of the design process—from creating animations and onboarding illustrations to crafting icons and building complete UX flows. This early exposure revealed the transformative power of design and ignited my passion to further explore this field.
Through Finshots, I learned that great design is more than just aesthetics; it’s about crafting seamless, user-centric experiences that solve real problems. I embraced iterative design, continuously refining each element until it not only looked polished but also functioned flawlessly. This process underscored the importance of balancing creativity with practicality and taught me to always put the user’s needs at the forefront.
Finshots solidified my commitment to product design and set me on a path of continuous learning and innovation. It provided invaluable insights into the interplay between visual appeal and usability—insights that continue to shape my approach to creating products that truly resonate with users.
What did I learn?
Working on Finshots was the pivotal project that pulled me into product design. Back in 2019, when UI/UX was still emerging, I had my first hands-on experience with Adobe XD. I dived into every aspect of the design process—from creating animations and onboarding illustrations to crafting icons and building complete UX flows. This early exposure revealed the transformative power of design and ignited my passion to further explore this field.
Through Finshots, I learned that great design is more than just aesthetics; it’s about crafting seamless, user-centric experiences that solve real problems. I embraced iterative design, continuously refining each element until it not only looked polished but also functioned flawlessly. This process underscored the importance of balancing creativity with practicality and taught me to always put the user’s needs at the forefront.
Finshots solidified my commitment to product design and set me on a path of continuous learning and innovation. It provided invaluable insights into the interplay between visual appeal and usability—insights that continue to shape my approach to creating products that truly resonate with users.
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