Overview
As Finshots gained traction as a go-to platform for financial news, primarily through email newsletters and the website, we encountered a significant challenge. While readers loved the content, navigating and revisiting old stories through emails became cumbersome. Social media feedback highlighted a growing demand for a more streamlined, engaging way to access financial insights.
Role
Visual designer
Product designer
Duration
4 months, Dec' 20
Tools
Figma
Adobe XD
After effects
Illustrator
Team
Arif, Lead SWE
manoranjan, SWE
Lokesh, CTO
Shaily, SWE
Discover
The journey began with a simple question: Why are users struggling to stay engaged with Finshots’ content, despite its growing popularity? We dove into the data—Google Play Store reviews, social media feedback, and direct user queries—only to realize a common theme. Users loved the content but felt overwhelmed by the scattered channels (emails, social posts) and struggled to revisit or follow up on financial news they found valuable. The question wasn't about content quality; it was about accessibility. Armed with this insight, we set out to truly understand our users. I initiated a series of surveys and interviews to uncover pain points, motivations, and behaviors. One recurring pain point? The lack of a dedicated, streamlined platform that could deliver financial news without the noise.
Navigation Issues: Frequent readers found it difficult to navigate through old stories via scrolling through our website and emails.
User Demand: There was a growing demand on social media for a more accessible and centralized platform.
Define & Develop
Our research revealed that users wanted a mobile-first platform where they could easily access and personalize content. The challenge was to create a dedicated app that provided a clean, engaging experience, offering tailored financial news without the distractions of multiple channels.
Using the Double Diamond process, we brainstormed solutions, iterating on wireframes based on user feedback. Key features included a personalized news feed, article bookmarking, and push notifications. Testing helped refine the app design, ensuring seamless navigation and a user-friendly interface
Deliver
Our research revealed that users wanted a mobile-first platform where they could easily access and personalize content. The challenge was to create a dedicated app that provided a clean, engaging experience, offering tailored financial news without the distractions of multiple channels.
Using the Double Diamond process, we brainstormed solutions, iterating on wireframes based on user feedback. Key features included a personalized news feed, article bookmarking, and push notifications. Testing helped refine the app design, ensuring seamless navigation and a user-friendly interface
Key Features Shipped
Intuitive Navigation
Created a simple, sleek interface that makes it easier for users to find what they're looking for. It includes categories, filters, and search options for browsing through both new and old stories.
Interactive Infographics Tab
We introduced interactive infographics and tappable charts to simplify complex financial data, making it more accessible and engaging. Users could explore detailed breakdowns and key trends with a simple tap, enhancing their understanding. This subtle yet impactful feature improved user interactions and made data exploration seamless.
Accessibility
We implemented accessibility features like adjustable font sizes and a dark mode to ensure a more inclusive experience. These options allowed users to tailor the interface to their preferences, making it comfortable for diverse needs. By prioritizing accessibility, we enhanced usability for everyone.
Custom Notifications
We added a custom notification system that allowed users to set personalized alerts for key updates and deadlines. This feature ensured users received relevant information at the right time, improving engagement and helping them stay on top of important tasks effortlessly.
Coffee loader Animations
Coffee loader. The contents used to take time to load, so we decided to come up with a good loader for finshots, which are like coffee shots. To make it more relatable, we designed a coffee brewing animation as our loader.
We had a solid 4.9 rating from the beginning, and it stayed that way for over 3 years.
In just 8 months, Finshots got 100k+ downloads on the Play Store.
People are giving awesome reviews on the Play Store and social media.
